Strategic Management | Marketing
Corporate Social Responsibility | Sustainability
Requirements Engineering | Business Analysis
Strategic, creative, responsible, solutions, ideas, efficiency, innovation, design, hands-on, change, vision, know-how, operative, conceptual, analytical, relationship building, readiness of mind, communication, positive, transparent, forward-looking, sustainable, Haltung, values, sunshine.
Designing relationships with social and business impact.
Master of Business Administration with passion for Marketing; Since 2005 independent management consultant with plenty of experience with international projects and working in agile teams; Expert for social & environmental compliance for Chinese supply chain in textile industry; Lecturer at HLA Baden and FH Vienna; Studied "Corporate Responsibility and Business Ethics" at Danube University Krems and Master Studies "Responsible Management" at Steinbeis University Berlin; Co-founder pando | the csr lab; Support of a private school project in Kenya; Volunteer at SAE LAO Project in Lao; Part of zac pack at ZACLAND studios.
ZACLAND studios, SA Sport|Northland, Allianz Global Investors, paysafecard, bwin, Delpin LA, Supertramps, ipa|switxboard, T-Mobile, O2, Vincento, GAMinside, Resi.
Development of a new brand identity and positioning. Launch of new website and marketing tools in new look and feel. Responsible for marketing activities, communication, process optimisation and zero bullshit strategic planning.
Responsible for strategy and concept for the loyalty program, including business plan, functional specification and use cases. Member of IT scrum team and overall coordination within Marketing. Implementation of internal friendly user test, beta test and international launch.
Temporary maternity leave replacement. Responsible for Marketing, Sales and Finance.
Corporate Responsibility strategy and set-up of effective management system to secure social compliance in production facilities in China. Internal audit program, monitoring and reporting of findings and corrective actions. Trainings for factory management and partners. Environmental compliance for wet processing facilities with emphasis on ZDHC. Production controlling and supply chain management, internal and external communication.
Evaluation of value-based approach for churn prevention, contract extension management, channel management and campaign management. Including calculation of ARPU and churn impacts, development of retention matrix according to customer value.
Support of Marketing Project Management for international website relaunch. Management of schedules and timelines, progress reporting, support content migration, content creation and set up (Sitecore).
Development of business plan, positioning and strategy. Process mapping and optimization. Analysis and improvement of data quality and reporting.
Project development for platform|database for social resources. Networking and partnerships. Art & culture initiative for integration and solidarity.
Concept, business case, business requirements, functional specification and legal requirements for bwin's affiliate program. Further responsibilities: frontend and back office, provisioning & invoicing, migration, process definitions, reporting and controlling and trainings.
Creation of functional specification for loyalty program, including collection and redemption mechanism, status program, frontend, back office and admin tool. White papers for Marketing and Sales.
Andreas Hofer Strasse 73
A-2345 Brunn am Gebirge
Mobile: +43 699 10649066
I am a postcard lover and turn it is also an ode to the postcard. Not so long ago, writing postcards was a fix part of every trip, to share holiday moments with family and friends at home. But today, in our time of instant digital photo sharing via social media, unfortunately the "greetings to touch" which literally fly all over the world, seem out-dated and nostalgic. Still, what a joy to find a handwritten note from somewhere in the world between bills and brochures. Even the most banal subject or the shortest message delights the recipient’s heart. Share the joy! Write a postcard!